Frequently Asked Questions

A fractional executive brings senior-level expertise in product and digital strategy without the high costs associated with a full-time role. This allows you to access top-tier leadership and support on a flexible part-time basis. This solution is ideal for companies that want to work with professional experts while remaining adaptable.

We build solid tracking foundations that deliver reliable and accurate data. We take care of the technical setup of GA4 (Google Analytics 4) and GTM (Google Tag Manager) to ensure all metrics and dimensions are tracked correctly. We also ensure that your Google Consent Mode V2 works flawlessly.

Yes, we can develop fully working prototypes based on your ideas that can be tested directly with your customers. Additionally, we support you with the implementation of the final product and service.

It all starts with a 'problem-first' discovery session. We offer a free one-hour scoping meeting to discuss your specific challenges. By the end of the session, we will understand your needs and requirements.

Most consultants just deliver presentations; we actually build things. We combine strategic roadmaps with hands-on product management and have the technical know-how needed to make it happen.

Yes, we support companies in Switzerland, across Europe and internationally. Thanks to a remote-first approach, geographic boundaries are no obstacle. Marc Liniger has implemented digital strategies in 19 countries throughout his career and has experience in multilingual and multicultural environments. He speaks German, English, and French.

We are designed for flexibility. Well-defined projects typically last 2–8 weeks, while fractional and interim management roles often take 3–12 months. We offer fixed-price retainers or hourly rates.